That’s the sole reason to do this. It’s been really satisfying to contextualize and craft and frame the way the audience will see this… You can do more than just sell tickets, or raise awareness. It’s like this is the opening-credit sequence of the film. It sets the tone. There’s a way to approach this where you want to make as much money as possible. I get that. But I think if we’re willing to just have some integrity and some earnestness, we get to do something better and something we can be proud of. It’s a continuation of storytelling… I’m already in the business of trying to be compelling and making a case for people to look at this thing, so I feel like I would like to try what’s called marketing, but it’s a continuation of storytelling. We’re getting to the film… This is the overture.